Demographics and Psychographics
1) What information do media companies use to create a demographic profile of their audience? Media producers define and categorise their audience through demographic profiles. A demographic audience profile defines groups based on things like age, gender, education, social class, race/ethnicity. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Peoples lifestyles have significantly changed and media companies need deeper level of information. 3) The Succeeder- This applies to me because i have a goal right now in my life at the gym which is helping me build up discipline.