1) What is independent cinema and how is it different to Hollywood blockbusters? A movie theater which screens independent, art house, foreign, or other non-mainstream films . Its different to blockbuster movies because its lower budget and blockbuster is more action packed. 2) What is I, Daniel Blake about? a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor . 3) Who directed I, Daniel Blake and why is this important? Ken Loach because hes trying to send a message about todays society. 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. Secret Cinema, as part of their charitable Secret Youth campaign, organised a screening of the film in both London’s East End and Newcastle. It spread word of mouth. Awarded a 15 certificate by the British Board of Film Classifications (BBFC). Aimed towards more eld