Patryks GCSE Blog

  1) What are the key conventions of music video? Mise-en-scene, performance, fast paced, celebrities, visual effects. 2) What is intertextuality?  S eeks and theorises links and connections between media texts and textualised social life. 3) When did music videos first become a major part of the music industry? The modern music videos that we know now came into existence when 24-hour music television channel MTV was launched in the year 1981.   4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV launched in 1981.  Music videos help artists in two big ways:  exposure and revenue . 5) How are music videos distributed and watched in the digital age? Traditionally, distribution happens through record labels and the deals they make with various music outlets. The digital age has radically changed this model, but  distributors still play a role in getting music to the public in downloadable and streamable forms .

 1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) January assessment learner response 4) Advertising CSP 1: OMO print advert  5) Advertising CSP 2: Audrey Hepburn Galaxy advert 6) Advertising CSP 3: Represent NHS Blood campaign 

  1) What does BAME stand for? Black, Asian, and minority ethnic. 2) Why is there a need for blood in the BAME community? This is because there is only 2% of donors from the Black and Asian community. 3) What does this advert want people to do once they've seen it (the 'call to action')? It wants people to talk about blood donating. When a black or Asian person sees this they will feel that they can take part in this campaign. This can also cause word of mouth in the world of media as people might post themselves donating blood and will want other too as well. 4) Why is the advert called 'Represent'? It represents Black and Asian ethnics. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Lady Leshurr is an English rapper, singer and producer. She is famous for her freestyling rap s

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. Digital, Print, Radio. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Offers celebrity news. 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? It offers Fashion and Lifestyle, Entertainment. 4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.  : 90% percent female audience : Average age 37 : 57% married 1) How are the cover lines written to make the audience want to buy the magazine? Written using serif to add effect to the text and make it more visible to the reader and more interesting. 2) What are the connotations of the  Heat  colour scheme on this particular front cover? Uses pinkish colour to demonstrate femininity and that its more lik

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW - This is a long way from where we want to be so its important we analyse this and work out where things are going wrong. EBI - Is this a revision/preperation issue? Q1 + Q2 would possibly suggest a lack of revision and knowledge. - Is this exam technique? You need to focus on the question and answer in a lot more depth (e.g. ideally 3 paragraphs for a 12 - mark question). - I think the lack of detail in your blog answers may also be a factor here too. 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1 Q2: 4 Q3: 1 Q4: 2 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.    - Specialist terminology is used appropriately and effectively throughout. -  Some appropriate reference to the