OSP: Marcus Rashford CSP
Language 1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages. Website Conventions: Logo/brand identity Navigation – menus Central image Multimedia features – e.g. video Social media links / integration Social Media Conventions: Logo/brand identity Bio (personal details/information) Profile image Background/banner image Images and video Online engagement/audience interaction 2) How does his website promote the Marcus Rashford brand? Marcus Rashford has created a strong personal brand that merges different genres – footballer, campaigner / activist, influencer and celebrity. 3) What connotations can be be found in the homepage for Marcus Rashford's website (you can mention either the old or new homepage)? His website shows him scoring goals which represents his job as a footballer. It also has pictures of him in an England kit to show he is playing foo