Galaxy advert CSP
1) What key conventions of TV advertising can you find in the Galaxy advert? Place: Italy Celebrity: Audrey Hepburn Product: Galaxy chocolate Time: 1950s Gender: Men & Women 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The TV advertisement for Galaxy uses a range of stereotypes. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? For the Galaxy advert, the advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film Roman Holiday. The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia – two key audience pleasures. 4) What is intertextuality? Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products (e.g. Audrey Hepburn movies such as 1953 film Roman Holiday) to interest and engage the audience. 5) What Audrey Hepburn film is suggested in this ad