Introduction to OSP: Influencers

 1) What years did YouTube, Twitter and Instagram launch?

Youtube - 14 February 2005

Twitter - 21 March 2006

Instagram - 6 October 2010

2) What is the definition of an influencer?

a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

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